Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Keep Trying

Print Via Etsy

This week I got an exciting email congratulating me on being a vendor to an upcoming indie craft show in Columbus.
I couldn't believe it! 
Little Blue Feathers was in.

I applied for this show two years in a row and was denied two years in a row.  Each year I have made improvements in product quality, professionalism and photography, so I tried again hoping these changes would put my application on top.  I think that is important, to always be on the look out for ways to improve.  It not only makes the acceptance email sweeter, but it's rewarding to look back to a year ago and see how much has changed.

Hard work always pays off, and I am so glad I kept trying.  Reading "congratulations" in my email was a rush of excitement.  I hope this reminds you to never give up.
"Every accomplishment starts with the decision to try."
And in some cases, to keep trying.



Come by and say hi?  ;)

Show information:
April 20th
Downtown Columbus, OH
Veterans Memorial 
10am - 6am


Customer Love




When I first opened my shop, I didn't have all of my social sites up and running.  I wasn't as concerned with connecting with customers, because quite honestly, I didn't realize at the time that this was such a big part of the handmade business world.  
Little did I know...

Connecting with customers has been one of the best things with managing an online handmade business. It gives me a chance to "meet" the people who are interested in buying my products.  I am able to connect with them and find out how they discovered my shop, who it is they are buying for and in some cases, see family photos with their LBF products included.  *Thank you to the customers above for sharing these beautiful wedding photos! :)

It's actually kind of amazing.
Pinterest has allowed people (and myself) to share their favorite products of mine so others can see and shop them.
Facebook gives customers the chance to comment and share photos, as well as keep up to date with new products and LBF news.
And twitter, well, it's just fun to see what's going on with all of my handmade friends inside their studios and out.  

Connecting with customers and other handmade businesses is huge!  It's an instant burst of adrenaline when you see a message from a customer sharing photos and telling you how much they love their order. It's a sweet reminder from another handmade business owner you've met letting you know that hard times will get better, or maybe next year you will get into that juried show.  It's a connection that feels like even though I am staring at the computer screen, I feel like I am talking face to face with a new friend.

I really encourage you to start a blog and Facebook page.  Not necessarily to find more people to follow you, but so those customers can get to know the person behind the product.  So you can meet like-minded people to share interests with and be inspired by.  Try it!

Little Blue Feathers Is Open For Business



My shop is open again!  I am so excited about my new fabrics, product photos and felt color options.  Not to mention, the new items coming to my shop very soon!  Bow ties, regular ties and hair accessories will be here before you know it.

When I started sewing again, I took all of my pattern pieces and adjusted them slightly.  There were small changes that I wanted to make or add that would lead to an even better design and quality piece.  It's something I am always thinking about.... What could make this even better?  Then when I see the new product, I think to myself -- I should have been doing it this way all along!  That's the thing with growing your business, you are always learning.

This break was a really great thing for me and LBF.  I took time off, looked into some new suppliers, took a look at 2012 as a whole on what my customers were really loving the most, set some new goals and am even working with my favorite web designer on opening up another way for customers to shop LBF!

I am ready for 2013!
Lets do this.

Back In The Studio

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The other night I threaded up my sewing machine and started playing with pretty fabrics for the first time since my vacation started.  Let me tell you, it felt good to to work on things.  

I am getting ready for a little trip, but when I return, I have a lot of exciting new shop updates to share with you all.  New fabrics, new colors, new products... It's all in the works!  I am going to be sewing my little heart out when I return!  

Stay. Tuned.   ;)

Christmas Packaging






It's that time of year!  Christmas packaging is in full force here at LBF studios!

A long time ago, I used to wrap my bodysuits in scrap fabric with ribbon.  I loved the way it looked, but the added costs got to be a little too much when I started selling more.  For a long time I haven't included specialized packaging but with the holidays here, I wanted to spruce things up a little bit. 

Getting mail is so much fun.  Getting mail that is a handmade item packaged really cute, well that can make your day.  I purchased Kraft bags for very cheap online (a box of 1,000 for $19), a stamp duo, stamp pad and these cute little bows ($1.50 for 12 in a pack) in the Christmas aisle at Hobby Lobby.  This has turned out to be an inexpensive packaging option that continues the LBF brand until the very last step.  I hope my customers enjoy the extras this season!

Shop Update - Christmas Bow Ties


Recently I added new holiday fabrics to my shop, and they've been a huge hit!  I definitely see customers shopping for Christmas already and I am so excited to watch these adorable ties ship to pups in family photos and preparing for Christmas parties.  

I am going to let you in on a little secret, the bow tie on the bottom left is going to be available next week at 35% off!  Follow along on my Facebook page so you don't miss all the details!  They go live on Monday, and there is a limited quantity that won't last long!

To purchase these Christmas bow ties, click HERE.  Your pup will thank you for his early Christmas gift ;)

Tips To Buying On Etsy




The holiday shopping season is here!  Since we all love handmade goodies, I want to give you some pointers in shopping the handmade market this upcoming holiday season.  

I have already seen an increase in holiday requests and purchases that are intended for gifts and family Christmas photos.  It's a beautiful time of year, but with this time of year can come a lot of work for retailers.  Today, I want to share with you some tips to buying handmade online from the perspective of a shop owner.  I hope this helps you choose the perfect gifts for your loved ones this year!

Here we go!

Tips to buying handmade items online:
I sell on Etsy, which is a marketplace for thousands of handmade artists.  There are other places to shop handmade artists other than Etsy, but because I am the most familiar with this selling platform, this is what I am going to share with you today.  I encourage you to seek out all handmade artists, as they are all over the web!

One of the things that is great for buyers on Etsy is that every shop is set up the same way.  You do not have to search where to find information with each shop you visit.  It will always be in the same place.

Tip #1
Start shopping NOW!  Yes, there are still almost two months until Christmas, however, a lot of shops are made to order meaning they create your item once the order is placed.  Shipping time is also something that can vary depending on location and it's best to give yourself plenty of time to receive the item.  

Tip #2
When you find a shop on Etsy and you want to purchase one of their items, the first thing I recommend to do is to read the listing thoroughly that you want to purchase.  Look for information like available sizes, colors, descriptions, etc.  After you read the listing, move on to the shop announcement at the top of the store, just below the header image.  This is where a lot of shops share more details about their design process, lead times, social networking sites and shipping information.


Tip #3
Check the location of the shop.  The great thing about Etsy is that sellers are from around the world.  I ship to another country just about every week and those orders do take longer to reach the buyer.  International order lead times (through USPS) vary depending on the customs process into each country.  With that being said, shipping times are estimated at 2 weeks for international orders, but can take a little more time during the holidays.

Tip #4
If you have a question about placing an order, you can contact that shop owner through Etsy by clicking on the contact button just below the shop owners photo and location.


Tip #5
Etsy is always improving!  Recently they added listing variations which means you can add a drop down menu at checkout if the customer is required to enter a size, color or specific information for the order.  For example, my personalized letter onesie needs a size onesie and letter choice stated at checkout.  Customers are able to use the drop down menu to select the right options and then hit add to cart.

Tip #6
If there is a shop you really love, I recommend following them on their social networking sites.  This is a great way to keep in touch, view product sneak peeks, get to know the artist and know when there are coupon codes for their shop.  If a shop provides fans with a coupon code, you will enter that at checkout just below the payment.  Click on the text Apply shop coupon code and enter the code exactly as the shop owner shared it.  

Hand stamped silver spoon from Jessica N Designs.


That's it friends!  I hope you find these tips helpful in shopping unique handmade gifts for your friends and family this season.  Buying from handmade artists is a great way to support small businesses and get to know the work that goes into the item you are purchasing.  Please remember that Etsy sellers are business owners, and that like any other retail store, this time of year is a busy one.  Make sure to read over the listings, announcements and invoice thoroughly and don't hesitate to ask questions.

I hope all of my Etsy friends have a great season!  
Let the shopping begin!

Selling Product At Three Dog Bakery










I am so excited to share with you that I am now selling at Three Dog Bakery in Columbus, Ohio!!

In addition to selling online in my Etsy shop, I am now selling in a handful of boutiques around the USA, either on consignment or through wholesale orders.  It is so much fun to see my items displayed in a store!  Something I would have never thought I would be doing a year ago...

Three Dog Bakery is extra special to me because this store tailors to dogs, and owners who love to spoil their dogs.  Plus, I used to live in Columbus and spend a lot of time in the short north area near downtown where the shop is located.  

Every time I pass through Columbus, I try to stop in and pick up a treat for my pups.  Three Dog Bakery sells all kinds of pup treats.  You can purchase food, bones, little pupcakes, buckeyes, pawlines, lickity splits, puppermints, birthday cakes and so much more.  When you order there will be two great danes there to take your order and say hello.  ;)

At Three Dog Bakery, you can find LBF dog collar accessories, dog shirts and matching children clothing.  It's such a fun environment and I am very excited to have my items for sale in their adorable space!

Knowing When To Say No


With owning a handmade business, I am always learning something new.  And lately it seems I have been testing myself on how much I can actually do.  I want to participate in every LBF opportunity, but realistically, as of right now my business is run by me, myself and I with the occasional help from a couple family members.  



I'm learning it is ok to say no sometimes.  

Recently, I have been excited to see LBF grow.  I have dreams for where I want to see my business go, and taking risks, putting yourself out there and working hard is a part of this.  

I've had a couple marketing and store consignment opportunities come my way that I was super excited about.  I am always wanting to reach a new audience and my first reaction is to always hop on board.  I've realized that by myself, I can not yet take on all of the things I want to.  Instead, I need to choose the better business decisions for right now.  Does that mean I can't try again in 6 months?  Absolutely not.  I think the best thing I can do for my business is to treat it like a business, but make smart choices creatively, financially and realistically...

Then I can see where LBF can really grow.  

Sometimes saying no, or passing on one opportunity, makes way for something new.  Something different, and something better suited for your business.  As soon as I started questioning if I could really take on another consignment store, I was emailed with requests to place another wholesale order to a store I sold wholesale to earlier in the year.  That same day...I got another wholesale request in my inbox.  
One door closes, another door opens, right?!

Learning to say no, I can't leave my studio today because I have a lot to work on...is OK.
Saying no to a store consignment offer is OK if you think it will be a lot more work than you have time available.  More opportunities, exciting opportunities, will keep coming around if you keep putting yourself out there.  Until then, I am still learning my limits and finding more efficient ways to run my business and make my products.


Tonight I read this post on Gussy Sews blog, and this last paragraph really spoke to me.
"...Treat it like a business and it will produce like a business. Treat it like a hobby, it will produce like a hobby. Don’t be afraid to delegate things so that you are able to focus more on using YOUR talents on income-producing activities..."
Click here to read Jaima's whole post.

Changes To Little Blue FeatherS



Recently I have been making some changes to Little Blue Feathers.  The biggest change that I feel like I need to share first is the slight name change.

Little Blue Feathers

When I started my shop, I loved the name Little Blue Feather.  The name comes from the little blue feather that is included in every package before it ships.  Cute, right?!  I opened my etsy shop and created my FB page.  But then I wanted to start a blog and LittleBlueFeather [dot] blogspot [dot] com was taken and so was LittleBlueFeather [dot] com.  Then I moved on to LittleBlueFeather [at] gmail [dot] com and that was also taken already.  I found myself changing my blog and email to LittleBlueFeathers and hoped that adding the s to the ending wouldn't matter so much and I would just continue on.  

In reality, that started to confuse people even more.  Some of my friends, family and customers were talking to me about this recently so I decided to make sure everyone knew of the recent changes!

Now, everything is Little Blue Feathers with the added S.  The only exception is my Facebook page because I am unable to change my page name, but the link to get to my FB page is Facebook.com/LittleBlueFeathers.  Hopefully this will help people better find LBF on the web, and eliminate any confusion.

Links you can find Little Blue Feathers:
Twitter:  @LilBlueFeathers - Twitter.com/LilBlueFeathers
Instagram:  @LittleBlueFeathers 
Landing Page with all of the above:  LittleBlueFeathers.com

Another change coming to Little Blue Feathers is a schedule change.  

Working with a daily schedule is not a strong point for me.  I struggle with doing an 8-5 which is one of the reasons I wanted to start my own business.  Some mornings I wake up at 6am ready to go, while other days I like to stay up until 2am because I can't seem to put my sewing machine away!  It's probably not the best thing, but I am working on consistency. Until then, my husband and I have decided that instead of a daily schedule, a weekly schedule would be better for me.  This new weekly schedule consists of specific week days dedicated to etsy orders, packaging and shipping, while other days will be focusing on making new products, photography, updating my etsy and blog content.  Lately I seem to feel frustrated that I am not making enough time for all of the new ideas brewing in my mind, so having a "free day" away from filling etsy and store orders I will be able to create more new products.  This also means because I will not be working on filling etsy orders every day of the week, I have extended my lead time to 3-7 business days before orders ship.

In addition to the new schedule, I will stop accepting custom orders on Monday October 22.  With the holiday shopping season approaching really fast, I will be putting all custom order requests on hold again until the first of the year.  

Phew.  That was a lot of information.  
Thank you for reading and understanding!







Pricing - {Part 2 of handmade business owning}

This is part 2 of the series I started last week on owning a handmade business...

In part 1 I talked about the difference between a hobby and a handmade business, and the work that goes on behind the scenes when you shop handmade products online.  Today I want to focus on how to price your items.


source

Last week I talked with a good friend about having a business mindset and the first thing she wanted to discuss was how to price my handmade items effectively.  In order to keep your business going, you have to make sure you are being compensated for your materials and your time.  

Pricing; it's such a tricky thing.  

How do you know what to charge and how much you want to earn.  I will be 27 in a couple months and I can say that I do want to make more than my 17 year old self working at an ice cream chain, and there is nothing wrong with that.  It's important to make sure you are paying yourself a reasonable wage.  As a shop owner, artist or designer, you have to decide how much you need to charge an hour to feel compensated, and for everyone, that number might look different.

While talking with my friend, we decided to write down every single materials cost for specific items in my shop, starting with bow-ties.  After looking at my supply list, I broke it down by how many ties I could make per yard of fabric, one spool of thread, package of elastic, etc. and came up with an individual price for each supply.  After I had the total, I factored in my Etsy and PayPal fees, and then added my 1/2 hourly wage per tie because that is how long it takes to make one tie from start to finish.  

What did I come up with?!

A number slightly higher than what my ties are currently priced.  Breaking down every single cost, fee and adding an hourly wage really helps evaluate your shop listings and forces you to ask yourself, am I charging correctly to make up my costs and earn a living doing this?  I have been in the situation where I made things for people and I didn't charge labor, I gave a big discount or I got myself into a situation that just wasn't working.  As a designer, it is so important to charge correctly.  If you under calculate your abilities and your time, you will become burnt out.  

There is sometimes a fear that if you charge more for your handmade items that people will not buy them.  Instead of having that fear, we should worry about marketing to the right audience.  If you sell organic and recycled items, you should market to environmentally conscious people.  If you sell dog items, market yourself at pet expos and on animal blogs.  If you sell handmade home decor items, find interior design sites to help promote you.  This way you are reaching your target audience instead of trying to reach and please everyone.  {This is something I am working on for my own business!}

Source: etsy.com via Michelle on Pinterest


Today I read the following:
"if you are working towards a creative business that you can make a living from, you have to be sure that you set things up so that you can earn a living wage. You have to be able to pay yourself. Or else it’s not going to work."
-papernstitchblog.com


There is so much I am learning with my handmade business, even after almost two years of having an Etsy shop.

I hope this encourages you to find what prices work best for you and your products!





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A hobby vs. a handmade business

Something on my heart lately is the difference between a hobby and a handmade business, and how to effectively price your handmade items to have a successful business.  Because these are two different posts surrounding a similar topic, I decided to do a part 1 and a part 2.

Handmade dog bow-ties by Little Blue Feather

Part 1: A hobby vs. a handmade business

Lately I have thought a lot about what makes your craft a hobby vs. a business.  Sometimes I find myself stumbling over words to try and describe what I do to people.  I always fear the comments I might receive about my blog and Etsy shop not being a "real" job, or that it might be a little silly that this is what I am working toward for my job.  
  
You see, there is a huge difference in a hobby vs having a handmade business.  The work involved in maintaining an online handmade shop is more in depth than what people might see on the surface.  



A hobby is something a person does in their free time for fun.  It is not their main occupation.

A handmade business is someone {and possibly small team} making items from their own hands, designs and ideas in their workspace with the intention of selling those items to make money.


A hobby is something you do for enjoyment; maybe a craft you give someone as a gift or a small collection of your craft to display at your home.  Usually a hobby isn't an everyday thing.  While I love what I do, I would have to say that repetitiveness can take the joy out of making a specific item.  Screen printing a boston terrier shirt is not as exciting now as the first couple that I made, because you get used to doing it after a while.  This is what motivates a business owner to constantly be thinking about new ideas, designs, colors and fabrics.  Ya know, to keep things fresh!


For an online handmade business owner {like thousands on Etsy} to sell their items, there are several things that need to happen.

The items need to:

  • be made
  • photographed
  • listed to their site with descriptions, photos, and prices 
  • labeled
  • packaged
  • shipped 
  • market items through social media, blogs, events and word of mouth.  
  • maintain your blog and site
  • answer emails and custom request
  • .....
In addition to that, a shop owner must always think about what's coming up; holidays, seasonal items, new designs and so on.  It's a balance that needs to happen in order to fill current orders, but add new items for returning customers.

For me, Little Blue Feather is always on my mind.  Updating listings, new designs, blog posts, events, shows, sponsoring blogs, marketing, creating, fabric/supply shopping, answering Etsy messages, and the list goes on.  It isn't something that I easily can turn off the switch.

When you buy handmade you are supporting a person that is putting their passion into a business.  You can look at the work they have done in the items they are selling, but also in their photography, marketing and listing descriptions and pricing.  There is a connection you can make with the handmade business owner and their community when you purchase online.  I hope you discover some talented handmade designers to support in 2012!


Source: google.com via Michelle on Pinterest


Check out these great sites listed below:
Etsy is a great place to shop handmade and vintage.

An article on buying handmade:
http://www.handmadeology.com/reasons-to-buy-handmade/



linking up with Casey's blog:
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